Shruti leads the Organic Content Strategy at Sage Expense Management. She brings nearly a decade of experience in the B2B FinTech SaaS space. She treats organic search as an exact science: leveraging the investigative rigor of her Master’s in Forensics to dissect algorithms and uncover user intent, while applying the quantitative logic of her Bachelor's in Economics, Math, and Statistics to build scalable growth models. At SEM, she architects the end-to-end organic playbook. By blending data-backed insights with clear, empathetic storytelling, she ensures the brand dominates across all organic touch points.

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